Innovative Programs in Management Education

All of us know about the 2 year MBA and the 2-Year AICTE approved PGDM in India. Why 2 years? In general in USA and Europe, the MBA is just 12 to 14 courses, ie 36 to 42 Credit hours. Some of us do a whole lot more – for instance the ITM 2-Year PGDM is a 6 Trimester, 32 course, 96 Credit hour program, almost a Triple MBA by US standards. The reason we do it is to cram in pre-requisite and 4th year equivalent courses when compared to a 4-year undergrad degree in USA vs the Indian 3-year UG degree.

There is a huge demand for various types of Executive Management Education. These are of several types:

– 40 to 44 Week full time programs (like ISB,  IIMs PGPX, GLIM, AGSB etc) for executives who would take off an year from their career track. Many of these have a 4 to 6 week immersion in a developed economy (AGSB takes all students to a 6 week internship in USA)

– Week-End only Exec MBA – these are usually longer, stretching to 64 to 90 week-ends. A variation on this model is alternate 3-day week-ends

– Capsule model, with a 5-day intensive capsule delivered once in 3 to 4 months, with assignments and Independent study in the interregnum. Usually 4 to 6 capsules qualify for a EMBA award together with a capstone module.

– Part Time model with classes on 3 to 4 week day evenings (like the MMM, MFM and MAM of Mumbai University)

– On-line models (Hughes sponsored programs with curricula and content from XLRI etc)

– Short term models like the NIIT Experia, in association with IIMs

The USP of these models is:

– Experiential and shared learning

– Minimum time off from work

– Career enhancement is the goal, rather than a first job

These models ought to be left alone, since these are intended to be for working executives, and no public purpose is served by seeking to regulate ALL programs. If AICTE were to regulate all programs and issue model curriculum, it follows implicitly that:

1. AICTE regards itself as the source of all innovation, and

2. No program can aspire for Research and Industry Interaction based continuous innovation., and

3. No regional institution can aspire for National level presence, as predominantly it will attract local talent only.

I feel sincerely that AICTE should really stay away from regulating innovative programs which are a different breed from the generic University affiliated MBA programs. Licensing, and prescribing minimum expected norms for infrastructure is fair enough, but seeking to prescribe a curriculum, controlling admissions, fixing the tuition fee etc is going backwards in to the License Raj era!

Dr P. V. Ramana

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One Response to Innovative Programs in Management Education

  1. Anon says:

    Sir,
    As an alumni of the institution having got my PGDM about a decade ago and now living in USA, I must be extremely thankful for the foresight with with which you have structured the program. My degree needed to be evaluated here for purposes of further study with WES (world education services- the body that evaluates degrees from world over and equates it with USA equavilant) and it got full credit as an MBA. This is of immence value since most other PGDM program (after a 3 yrs bachelors degree) do not get this status but only that of bachelor’s degree plus few additional graduate level credits. As a student I did not realise the value back then, but every day after, I have been deeply appreciative of the cramming we underwent back then.

    And so to you and all my teachers at ITM,

    “adhigatya guroH GYAnaM chhAtrebhyo vitaranti ye |
    vidyA vAtsalya nidhayaH shikshakA mama daivataM ||”
    Meaning,
    The teachers who distribute knowledge among the students after getting it from their gurus, and who are storehouses of love and knowledge, are indeed like God to me.

    Many thanks again,
    Anonymous

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